Performance vs. Puffery: How to become indispensable to your boss or customer


In today’s world, we are surrounded by puffery. Some of the most famous people are famous simply because they set out to be famous. Because it’s easier than ever to take a selfie and broadcast it to the world, they’re making a career out of it. And there are those commercials, selling messages that buzz around us all day as we go about our lives, especially online, where it’s getting pretty difficult to watch or read anything without being interrupted by a commercial message.

Everyone is selling something, whether it be themselves, their point of view, or a product or service. Nothing wrong with that; I’ve been helping people sell and market stuff for years.

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